Get paid to turn a real problem
into simple, viral moments
Crave shows hidden sugar in seconds. It is instantly useful, easy to film, and perfect for short form.
£[X] per 1,000 views • 8 to 20 second videos • TikTok · Reels · Shorts • Global
Why this works
Everyone feels the 3 pm crash. Most people do not know why.
Hidden sugar sits in drinks, snacks and “healthy” options. People want the vibe without the crash. Crave reveals sugar at the moment of choice and offers a one tap swap that keeps the same feeling.
Proof
Monthly scans
2.1M+
Average rating
4.9★
Crash free sessions
99.7%
Team
London, global
The product in five seconds
Snap • See • Swap • Track • Feel
Snap
Take a photo or scan a barcode.
See
Sugar appears in seconds. Hidden sugar flags included.
Swap
One tap to a like for like option with less sugar.
Track
A clean daily ring. Green means you are good today.
Feel
Users report calmer energy, better sleep and clearer skin in about a week.
Three formats that perform
1) Problem → fix
- Hook: “3 pm crash every day? try this.”
- Show the usual pick. Scan with Crave. Show the sugar on screen.
- Tap the lower sugar swap. End with “no crash today”.
Caption idea: “same craving, less sugar. #CraveApp @trycrave”
2) POV
- POV text: “you finally stop the 3 pm crash”
- Quick shots: desk, coffee, snack. Scan and swap on screen.
- End with a calm line about energy or sleep.
Caption idea: “little swaps over big plans”
3) Week arc
- Day 1 the crash. Day 3 a swap. Day 7 how you feel now.
Caption idea: “snap. see sugar. swap. #CraveApp”
Simple, transparent payouts
£[X] per 1,000 views — paid monthly
- Rate: £[X] per 1,000 views
- Platforms counted: TikTok, Instagram Reels, YouTube Shorts
- Minimum to qualify: [Y] monthly views
- Tracking: use your unique link and creator code in bio and captions
- Payout window: within 10 business days after month end (bank or PayPal)
- We count public views only
- You must follow the brief to qualify
- Support: creators@trycrave.app
Example month — Views
1.2M
Estimated payout
£[X × 1,200]
Post pace
3 to 5 times / week
Length
8–20 sec
Required to be paid
- Show the Crave app on screen
- Use your link and creator code
- Tag @trycrave and #CraveApp
- Use Ad or Gifted if paid or gifted
- No medical claims
Do
- Keep it simple and human
- Use natural light
- Make captions easy to read
- Show how you feel
- Post small, frequent hits
Do not
- Do not fake ratings or reviews
- Do not promise weight loss or medical outcomes
- Do not use shock or shame
- Do not use other brand logos without permission
Hooks that work
“no 3 pm wall this week”
“cravings are quiet at night now”
“sleep hits quicker”
“skin looks calmer after a week”
“i feel in control without thinking about it”
“same craving, less sugar”
Use one hook per video. Keep the first two seconds tight.
“i swapped my usual drink and the 3 pm crash is gone. #CraveApp @trycrave”
“snap. see sugar. swap. sleeping better this week already. #CraveApp”
“no strict rules. one tap swaps i actually keep. #CraveApp”
Add your code: “use [YOURCODE] for early access”
Asset pack
Everything you need
App icon and logo • iOS and Android screenshots • Short screen recordings • B-roll (coffee shop, desk snack, supermarket) • Text overlays and safe fonts
How to get started
Apply
Apply with your links and country
Get setup
We send your unique link and code
Warm up
Warm up your account for four to seven days
Post
Post once a day during your week
Get paid
Send your links in the portal. We pay monthly
FAQs
